It’s true; I really do!

Unlike other businesses where people are already interested in the goods and services offered, dentists first need consumers to trust them. In reality, they’re starting from the point of disadvantage.

It’s all good talking about your services, but you must make that connection.

Here’s an example.

What your customers want vs what you think they need

Let’s say a person is considering a service you offer – braces, teeth whitening, whatever.

Of course, they want the result – a straighter smile, whiter teeth, etc.

But they aren’t buying it for that reason.

Instead, they’re purchasing for the emotional benefit it brings – self-esteem, confidence, happiness, etc.

If you (or I 😊) can tap into this mindset, we’re onto a winner. That’s excellent dental copywriting!

The bottom line is this.

If you’re not finding ways to communicate with your target audience effectively, your business won’t grow.

I understand how to connect dental practices and dental businesses with potential patients or customers through the power of words.

Want to know more?  Keep reading .