Case Study 2

DentalDale.com

Showcasing strategic content, SEO, and AI-powered visibility for a dental content strategist

  • THE GOAL

DentalDale.com was created to showcase authority in dental content strategy and to attract enquiries from dental practices, businesses, and companies. The site demonstrates how strategic, search-optimised content can build credibility, generate leads, and establish visibility in competitive dental marketing searches.

  • THE CHALLENGE

When I started:

  • Low visibility for target keyphrases like dental content writer
  • No authority or trust signals on the site
  • No existing content strategy or structured framework
  • Limited reach in AI-powered search results or snippets

The site needed a full strategic overhaul from the ground up to establish topical authority and generate measurable enquiries.

  • THE STRATEGY

I implemented a comprehensive content and SEO strategy, focusing on:

Content Planning & Creation

  • Built a blog plan with 30+ dental-related posts showcasing deep knowledge
  • Created pillar pages and guides, including a downloadable guide on dental content marketing for lead generation
  • Incorporated key phrases: dental writer, specialist dental content writer, dental copywriter for hire

SEO & Technical Optimisation

  • On-page SEO: keyword alignment, meta descriptions, headings, internal linking
  • UX & readability optimisation to guide visitors and improve engagement
  • Structured content for snippet targeting and AI-powered search visibility

Authority & Lead Generation

  • Content designed to establish credibility
  • Calls to action to attract enquiries from practices and businesses
  • Downloadable resources to grow email list and nurture leads
  • CONTENT HIGHLIGHTS
  • 30+ informative blog posts demonstrating expertise in dental marketing, SEO, and copywriting
  • Pillar pages covering key services and processes
  • Downloadable lead-generation guide with 100+ signups to date
  • THE RESULTS
  • #1 ranking for dental content writer and dental content writer for hire
  • #5 ranking in AI-powered snippets for dental copywriter
  • 60% increase in enquiries/leads in the last month
  • 100+ downloads of the dental content marketing guide
  • Consistent demonstration of authority, trust, and strategic expertise

DentalDale.com is now a living example of my content strategy approach; attracting leads, building visibility, and establishing topical authority in the dental content space.

  • WHAT THIS DEMONSTRATES
  • Strategic planning and content structuring for authority-building
  • SEO expertise, including snippet and AI search optimisation
  • Ability to generate leads and measurable results through content
  • Clear demonstration of patient/business-focused copywriting expertise
  • TOOLS & SKILLS USED

Content Strategy • SEO Optimisation • Keyword Mapping • Pillar Page Planning
UX & Readability • AI Snippet Targeting • Authority Building • Lead Generation

  • PROJECT SNAPSHOT
  • Service type: Content strategy + authority-building + lead generation
  • Length of engagement: Ongoing
  • Core deliverables: Website content, 30+ blog posts, lead magnet, pillar pages
  • Sector: Dental marketing & content strategy
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