Case Study 3

Midwest Institute for Non-Surgical Therapy (MINT)

Project: Local SEO & Content Strategy 

Client Type: Missouri – Vascular and Endovascular Specialists

Visit: Midwest Institute for Non-Surgical Therapy

  • THE CHALLENGE

MINT was a brand-new vascular and endovascular practice with new premises and a new website. They needed complete content planning and creation from scratch to establish local visibility, attract patients, and communicate treatment options clearly.

Key challenges included:

  • No existing content strategy
  • No website or Google Business presence
  • Lack of local SEO optimisation
  • Need for patient-focused content across treatments and services
  • My ROLE

MINT hired me to build their content presence from the ground up, including:

  • Website content for all services and treatment pages
  • Ongoing blog posts to educate patients and attract search traffic
  • Weekly Google Business Profile posts to increase visibility and engagement

My goal was to create a strategic content plan that aligned with patient search intent and local SEO opportunities.

  • THE STRATEGY

Content Planning & Creation

  • Researched localized search phrases such as vascular surgeon St Louis and vein treatments Missouri
  • Developed website content and blogs that incorporated strategic key phrases for each service
  • Crafted GMB posts to align with local searches and patient queries

Ongoing Execution

  • Consistently published 1 blog per week
  • Created 1 GMB post per week
  • Updated or added treatment/service pages as required

Focus Areas

  • Patient-focused copywriting to clearly explain treatments
  • Strategic local SEO to improve visibility in Google and Google Maps
  • Measurable performance tracking to monitor engagement and enquiries
  • CONTENT HIGHLIGHTS
  • Complete set of treatment pages optimised for local search and patient clarity
  • Weekly blogs educating patients about procedures and treatment options
  • Weekly Google Business Profile updates designed to drive calls, visits, and directions
  • THE RESULTS (most recent month)
  • 100% increase in calls
  • 41 people requested directions (+127%)
  • 28 website visits from profile (+47%)
  • 275 profile views (+32%)
  • 37 searches on profile (+76%)

These improvements reflect better local visibility, stronger patient understanding, and higher engagement across digital channels.

  • WHAT THIS DEMONSTRATES
  • Patient-focused copywriting for medical audiences
  • Measurable impact through content and local SEO
  • Ability to build a new business from scratch and attract real enquiries
  • Strategic, repeatable content planning and execution
  • TOOLS & SKILLS USED

Content Strategy • Local SEO • Google Business Optimisation • Keyword Mapping
Blog Writing • Treatment Page Creation • Patient Education • Measurable Performance Tracking.

  • PROJECT SNAPSHOT
  • Service type: Full content strategy and creation for new medical practice
  • Length of engagement: Ongoing
  • Core deliverables: Website content, weekly blogs, weekly GMB posts, ongoing page updates
  • Sector: Vascular and endovascular medical services
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