Email Sequences

Email Campaign for Aligner Co.

Task – I was asked by AlignerCO to create an email series for potential clear aligner customers who have had their assessments but are yet to purchase. Here are the results.

Email 1

Hi *|FNAME|*,

You’re One Step Closer to the Smile of  Your Dreams!

The AlignerCo Smile team has reviewed your dental assessment, and we have great news – it looks like you’re an ideal candidate for teeth straightening with clear aligners.

So, what’s the next step?

Order your impression kit.

Usually, $75.00. yours today for just $19.99.

CTA: Kickstart your smile journey today

Need more convincing?

The future is clear!

You could be just six months* away from having a smile you love!

Our clear aligners are discreet, comfortable and a fraction of the price of traditional braces and other orthodontics. Nobody will know you’re getting treatment unless you tell them.

Want $250 off your AlignerCo clear aligners?

Our Smile Advantage Plan is already great value, but you can save even more when you order now. Pay just $895 (code: SAVE250), and you’ll receive the following:

  • Our at-home impression kit (value $75)
  • Smile projection showing you the results you can expect*
  • Your entire course of AlignerCo clear aligners
  • A set of retainers to help you maintain your new smile (value $99)
  • Free shipping (excludes HI, AK, and PR)

CTA: Ready to claim your $250 discount?

If by chance you aren’t eligible for aligner treatment, don’t worry because your Smile Advantage Plan will be refunded in full.

That’s our guarantee to you!

Got any questions?

Our team is here to help and will happily give you the information you need to feel comfortable and confident in your teeth-straightening journey with AlignerCo.

Are you ready to take the next step?

CTA – Let’s get started.

Ella – Smile Specialist


Tel: (877) 840-1561

Web: www.alignerco.com

* Projected results are not guaranteed and assume patients adhere to the treatment plan exactly as recommended by AlignerCo.

* Individual treatment plan duration may vary

CTA Link: https://www.alignerco.com/product/kit-first/ (note $39.99 on the website)

CTA Link: https://www.alignerco.com/

Email 2

Hi *|FNAME|*,

Straight Teeth With Straight-Up Pricing Options

Aside from family, there are two things that we humans value, and that’s time and money. So let us help you with that.

We provide affordable, discreet invisible aligner therapy at a fraction of the cost you’d expect to pay.

You don’t have to squeeze dental appointments into your busy schedule – we send you everything you need straight to your mailbox and provide you with personal support and guidance.

Not only will you have a smile you want to show off, but you’ll also save thousands on expensive orthodontic care.

It’s true; we give you plenty to smile about.

Save $250 on your Clear Aligners

For a limited time, we’re cutting the cost of teeth straightening treatment without cutting your service.

Receive a free impression kit (usually $75) and pay just $895 for your AlignerCo clear aligners on our SmileAdvantage Plan.

CTA: Order Now (code: SAVE250)

Pay for your treatment in installments
Prefer to pay less off the bat? No problem. AlignerCo payment plans start from $81/month for 12 months.

So, what are you waiting for?

Discover the affordable way to get the smile you want today!

CTA: Smile Flex Payment Plan

Keep Smiling,
Ella – Smile Specialist


Tel: (877) 840-1561

Web: www.alignerco.com

CTA Link 1: https://www.alignerco.com/product/smileadvantage
CTA Link 2: https://www.alignerco.com/product/smileflex

Email 3

Hi *|FNAME|*,

Don’t Dream About Your New Smile; See It

What if I told you that you could look into the future?

It’s true!

Now you really can with Smile Projection from AlignerCo.

After ordering your impression kit and returning it to us, the latest Smile Projection technology allows you to get a before and after visual glimpse of your teeth before beginning treatment.

A kind of ‘try before you buy’ offer.

For a limited time only, our home impression kits are yours for just $19.99 when you order today (usually $75.00)

Even then, if you decide it isn’t for you, we’ll give you your money back.

That’s 100% guaranteed!

Want more reasons to choose clear aligners?
  • They’re custom-made using cutting-edge materials – some of the clearest on the market.
  • They’re easily removable, so you can eat, drink, and brush your teeth without restriction.
  • They work fast – some patients finish their treatment in as little as four months
  • They’re affordable – AlignerCo’s Smile Advantage Plan can save you thousands on traditional orthodontic treatments.

Are you ready to take the plunge and get a glimpse into your future?

CTA: Get started and order your impression kit

Keep Smiling,
Ella – Smile Specialist


Tel: (877) 840-1561

Web: www.alignerco.com

CTA Link: https://www.alignerco.com/product/kit-first/ (note $39.99 on website)

Email 4

Hi *|FNAME|*,

AlignerCo Are Your Clear Winners

We know choosing the right company for your teeth straightening journey can be overwhelming, so let me make it easy.

Here are some reasons why AlignerCo should stay top of your list:

AlignerCo offer incredible value

Our Smile Advantage Plan has an RRP of $1145 but scroll down to the end of this email to find out how you could get your clear aligners even cheaper.

And, if upfront payments don’t suit your budget, our monthly instalments of $81 might.

AlignerCo cut prices, not standards

We’re not just producing cheap knockoffs of “designer” brands. Instead, we’ve patented our own process. A process proven to work. A procedure that straightens teeth faster, more efficiently and comfortably than other orthodontic treatments.

We’re the clear choice

Our aligners are virtually invisible. Using cutting-edge materials, we have some of the clearest aligners on the market.

Moreover, all aligners are trimmed to the gum line to make them fit exactly and comfortably over your teeth.

We have staff dentists and orthodontists

You’re in good hands; we’ve hired a team of professionals who assess your impressions and provide a tailored smile solution.

Just because you don’t sit in a dentist’s chair doesn’t mean you aren’t receiving personal dental care.

Ready to order?

Use code SAVE250 to get $250 off your AlignerCo Clear Aligners.

You’ll get everything you need, including the retainer to maintain your results, for just $895.

CTA: Get Started With AlignerCo today

Keep Smiling,
Ella – Smile Specialist


Tel: (877) 840-1561

Web: www.alignerco.com

CTA Link: https://www.alignerco.com/product/smileadvantage

Email 5

Dear *|FNAME|*,

Teeth Straightening in Bite Size Installments – Who’d Have Thunk It!

Getting started with at-home teeth straightening has never been cheaper or easier. Let me talk to you about SmileFlex

SmileFlex – The Flexible Way To Pay
Just $81/month gets you everything you need: an impression kit worth $75, a treatment preview with a smile projection, aligner treatment for both arches and a set of retainers worth $99.

There are no forms to fill out, no down payment and no hidden costs – we won’t even charge you for shipping.

Still not convinced?

Okay, let’s give you more.

AlignerCo is the clear choice for invisible aligners because:

  • We have a team of dentists who assess your teeth and monitor progress remotely, so you never have to find time for appointments
  • You’ll get everything you need for your clear aligner treatment delivered directly to your door.
  • You save money without compromising on standards or service
  • You can pay your aligners off in monthly instalments

Isn’t it about time you aligned yourself with AlignerCO?

CTA: I’m ready to go

Ella – Smile Specialist

Tel: (877) 840-1561

Web: www.alignerco.com

CTA Link: https://www.alignerco.com/product/smilefleS

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